I've got Etymotic for general riding and all around ear protection. Use them at concerts, secondary to muffs while shooting, short trips on the motorcycle, etc. Great all around plug I think, and inexpensive.
I've got a second pair of no name over the ear type ear buds similar to the Etymotic that I use for distance trips, I have them connected to my police radar and gps so I can get audible signals from both and still have ear protection. My Garmin may or may not have Sirius XM playing as a background noise.
I've also got a pair of the Bose Quietcomfort 20 with the noise cancelling that I use on airplanes to drown out the white noise. They work amazing and I really thought they'd be a winner on the motorcycle, but the noise cancelling is too sensitive to the wind noise I guess and they pop and make a lot of noise.